The people that shape P15 bring many years combined experience gained across a broad mix of clients in virtually every business sector – from blue chips to SMEs and everything in between.

The business is led by two directors, Matt Stewart and Andy Edwards.


Matt Stewart

Matt Stewart is a planning director, specialising in in-depth consumer insight, channel planning and localisation techniques. Matt draws on over 35 years’ agency experience in advertising and direct marketing.

Delivering consumer intelligence based on customer analytics and robust profiling techniques. Turning insight into actionable advertising, with an intelligent eye on business objectives and desired outcomes.

Matt has a breadth of experience covering everything from automotive (Jaguar Land Rover, Lexus, Alfa Romeo, Toyota) to retail (Tesco); travel (National Express, Tunisian Tourist Board) to healthcare (Dept. of Health, Pfizer, GSK).

Over the years he has worked for a number of major agencies encompassing both networks and boutique businesses.

When not working, Matt can be found hill walking or listening to a constant diet of BBC R4 & R6.


Andy Edwards

Andy Edwards is a creative and strategic media director with over 15 years’ experience planning and delivering integrated consumer and B2B marketing campaigns.

Highly versatile in channel and engagement planning, Andy specialises in developing innovative and effective ways of connecting brands and consumers.

His pioneering approach to Content Partnerships has seen him plan and deliver hugely successful programmes for a host of leading brands, including eBay, Jaguar, MINI, Mitsubishi, Chevron, Ark and STIHL.

Andy brings a wealth of experience from agency, client and media owner perspective, and has specific expertise in the Automotive, Health, Retail, Charity, e-Commerce and Travel sectors.

Prior to joining P15, Andy led content strategy and creative solutions for Dennis Publishing and has previously held senior positions both agency and client-side.

When not listening to music, Andy’s making it. A classically-trained violinist and self-taught guitarist and bass player, Andy regularly gigs with an 8-piece jazz/soul/funk band.