The people that shape P15 bring over 100 years combined experience gained across a broad mix of clients in virtually every business sector – from blue chips to SMEs and everything in between.


Matt Stewart

Matt Stewart is a planning director, specialising in in-depth consumer insight, channel planning and localisation techniques to engage efficiently with customers and prospects. Matt draws on 30 years’ agency experience in advertising and direct marketing.

Delivering consumer intelligence based on customer analytics and robust profiling techniques, Matt turns insight into actionable marketing programmes, with an intelligent eye on business objectives and desired outcomes.

Matt has a breadth of experience covering everything from automotive (Jaguar Land Rover, Lexus, Alfa Romeo, Toyota) to retail (Tesco); travel (National Express, Tunisian Tourist Board) to healthcare (Dept. of Health, Pfizer, GSK).

Over the years he has worked for a number of major agencies encompassing both networks (Wunderman, Evans Hunt Scott, Creston group) and boutiques including Target Direct and Pearson & Hogan. Prior to P15, Matt founded Mindset in 2000, a consultancy specialising in localisation planning techniques.

When not working, Matt can be found hill walking or listening to a constant diet of BBC R4 & R6.


Gary Parkes

Gary Parkes brings over 30 years experience to bear in devising media strategy across traditional media channels, encompassing TV, radio, press, cinema and outdoor.

Gary has worked for a number of renowned UK and international agencies including Cogent Elliot and Target Direct. He was subsequently a board director of both Carat and McCann Erickson.

His experience covers a broad range of sectors including:

  • Financial Services (Halifax, Bank Of Scotland, Yorkshire Building Society)
  • Automotive (Peugeot, Subaru, Daihatsu)
  • Travel (Easyjet, Portland Holidays, Sunswept Resorts)
  • Retail (Kwiksave, GUS, Grattan, Next)

Prior to P15, Gary founded Root Media in 2004, a specialist media independent delivering high profile campaigns primarily in the not for profit sector, with a focus on delivering substantial ROI.

Gary knows plenty of people who do regular exercise, though prefers to hone his keep fit regime to lifting cartons of popcorn whilst indulging his passion for film.


Greg Holt

Greg Holt is a senior digital media expert. With 20 years media owner and client-side marketing, sales and management experience.

Greg’s work focuses on delivering ROI – finding the most cost effective and efficient digital communications channels to deliver increased engagement, whether delivering direct response/acquisition or brand awareness.

Greg previously worked for DMG media, an international multi-channel media company with a portfolio of renowned brand which included: The Daily Mail, MailOnline, Metro, Jobsite, Zoopla, Wowcher.

Greg swapped client-side for agency-side to apply cutting edge digital experience to deliver innovative multi-channel campaigns for clients across a range of industry sectors, including:

  • Pharmaceutical/Healthcare
  • FMCG
  • Charity
  • Government
  • B2B
  • Retail
  • Automotive

Having both client-side and agency-side experience helps Greg understand a client’s challenges operationally, as well as from a marketing and technology viewpoint, this contributes to the formation strong continuing relationships with clients.

A keen sportsman, Greg can often be found coaching junior Rugby, when not ferrying his children from one social engagement to another.


Andy Edwards

Andy Edwards is a creative and strategic media director with over 15 years’ experience planning and delivering integrated consumer and B2B marketing campaigns.

Highly versatile in channel and engagement planning, Andy specialises in developing innovative and effective ways of connecting brands and consumers.

His pioneering approach to Content Partnerships has seen him plan and deliver hugely successful programmes for a host of leading brands, including eBay, Jaguar, MINI, Mitsubishi, Chevron, Ark and STIHL.

Andy brings a wealth of experience from agency, client and media owner perspective, and has specific expertise in the Automotive, Health, Retail, Charity, e-Commerce and Travel sectors.

Prior to joining P15, Andy led content strategy and creative solutions for Dennis Publishing and has previously held senior positions both agency and client-side.

When not listening to music, Andy’s making it. A classically-trained violinist and self-taught guitarist and bass player, Andy regularly gigs with an 8-piece jazz/soul/funk band.